An idea born with a purpose

Created out of the need for a different path. Tired of conforming to boxes and thinking there is only one route. There are several routes to the same destination. We have chosen an alternative path- which we would like to say serves our creators better than the age old tale you have been told. We are here for you and your brand.

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Product Director / Owner

Heathyr Smyth

With over ten years of experience in the fashion, lifestyle, and action sports industry- she saw many years ago the way the world was starting to turn to fast fashion to increase profits. Coming up thru the ranks at apparel and surf companies, championing sustainability practices and educating consumers on the actual cost of the clothes on their backs.

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